Return on Investment

 

We have decided to organise this conference with the objectives to motivate, energise, educate and network with your foreign colleagues. The reason for that is that we want that AGL Bank continues its steadily growth accross the years. Therefore, at the end of the conference, we expect from you a return.

 

The Retrun on Investement is defined by Hamso ast the "contribution to profit made by an event in the corporate world. The profit is the net value created by the event minus the event costs. ROI is the profit expressed as a percentage of the cost of the event".

 

There is a ROI methodology, proposed by Hamso, that can be used for planning conferences and events to deliver the best possilbe contents. The model is measured at 6 levels (from 0 to 5). The objectives are first determined at the 5th level (ROI) that corresponds to the profit of the event. Then, the organisation define the objectives for the lower levels until the target audience (Level 0). 

 

At the end, the results of the ROI are measured on the other direction by starting at the basis (Level 0) to go to the ROI level.